Gone Rogue® Snacks Wins Gold in 2020 PRO Awards for Best New Product Launch
Gone Rogue’s partnership with Spartan Races and influencers educate protein enthusiasts nationwide
Munster, Ind •
September 24, 2020
Today, Gone Rogue®, got the Gold! The brand and its high protein chicken chips won the Best New Product Launch category for Chief Marketer’s PRO Awards, which rewards excellence in brand activation and promotion marketing. Gone Rogue impressed Chief Marketer by building awareness, creating brand equity, and driving trial through sampling at Spartan races.
Across the Spartan series, Gone Rogue strategically combined messaging and experiences to educate and build loyalty among racers for the no prep, high protein snack. The interest in Gone Rogue grew outside of the Spartan community and to everyday consumers. Stories from the Spartan World Championship broadcasted on ESPN, social media exposure, podcasts, pre- and post-race emails, and Spartan Pro influencers help spread the word. To keep Gone Rogue top of mind for Spartans, a custom 14-foot climbing wall was created that made participants climb the Gone Rogue logo. Each race included a Gone Rogue “Recon Lounge” station for participants to enjoy before the races and a recovery lounge for after.
Gone Rogue also tapped its celebrity endorsers who embody the “Spartan” mentality including professional baseball player Hunter Pence and all-pro quarterback Mitch Trubisky to show that you don’t have to be a Spartan to Never Snack Down™ at their local events.
This brought in impressive results:
- 85 million on-site and Spartan media impressions
- One-on-one engagement with nearly 200,000 Spartan athletes at the activations
- A combined 1.27 billion earned media impressions with Hunter Pence and Mitch Trubisky
- Generated thousands of email addresses for future communication
- Distribution of 685,000 samples